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Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

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Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

just just How NBA, Call of Duty and Nascar are courting fans that are new players

Just how fans desire to experience sports that are live changing, while the esports globe is just growing more quickly, making a challenge for marketers to recapture and keep their attention.

At Adweek’s Women Trailblazers Summit this week in nyc, top marketers from Activision Blizzard, the Philadelphia 76ers and Nascar said they’re investing more time not only on broadening their audiences but additionally recruiting the new generation of celebrity athletes.

“If you’re concentrating on butts in seats or even the eyeballs on television during the exclusion of the brand new possibilities, then you’re likely to be put aside,” said Nascar CMO Jill Gregory.

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